Last Updated: July 2025
River’s Bridal values your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website, contact us, or make a purchase in-store or online.
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Who We Are
River’s Bridal (“we”, “our”, “us”) is a bridal boutique based in the United Kingdom.
Address: 51b High Street, Billericay, Essex CM12 9AX Email: hello@riversbridal.com
Telephone: (01277) 417745
We are the data controller of your personal information for the purposes of the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.
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Information We Collect
Information You Provide to UsYour name, address, phone number, and email address
Order details (e.g., dress type, designer, size, event date)
Payment details (processed securely via our payment provider – we do not store full card information Appointment requests or enquiry forms submitted online or in-store
Any correspondence between you and us (including messages, emails, and phone calls)
Automatically Collected Information
When you visit our website, we may automatically collect:
Technical data such as IP address, browser type, and operating system
Information about how you use our website (e.g., pages visited, links clicked)
Cookies and similar technologies (see our [Cookie Policy] for details on how to manage these)
Information from Third Parties
We may receive limited information about you from our advertising or analytics partners (such as Google or Meta/Facebook), only where you have consented to such tracking or advertising cookies.
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How We Use Your Information
We use your personal data for the following purposes:
To process and fulfil your order, including payments and delivery
To contact you about your order, appointment, or enquiry
To provide customer service and respond to queries
To send appointment reminders or order updates
To send marketing communications (where you have opted in)
To manage our website, improve user experience, and analyse usage trends
To comply with legal obligations or respond to lawful requests
We will only use your personal data when the law allows us to. Most commonly, we rely on the following lawful
bases:
Contractual necessity: To fulfil your purchase or appointment booking
Legitimate interests: To improve our services, manage our business, and prevent fraud
Consent: For marketing communications or use of non-essential cookies
Legal obligation: To comply with record-keeping, tax, or consumer protection laws -
Marketing Communications
We may send marketing emails about new collections, promotions, or events — only if you have given us consent to do so.
You can withdraw your consent or unsubscribe at any time by clicking the “unsubscribe” link in our emails or contacting us directly at hello@riversbridal.com.
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How We Share Your Information
We may share limited personal data with trusted third parties to help us operate our business, including:
Payment processors (for secure payments)Dress designers and suppliers (to fulfil your order)
IT and website service providers (for hosting and maintenance) Email and marketing platforms (only if you have opted in)
All third parties we work with are required to process your data securely and in compliance with UK data protection laws.
We will never sell your personal data to any third party.
We may also disclose information where required by law or to protect our legal rights.
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International Data Transfers
We generally store and process your information within the UK.
If we transfer data outside the UK (for example, to software providers or analytics partners based overseas), we will ensure appropriate safeguards are in place — such as approved standard contractual clauses — to protect your data. -
Data Retention
We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including:
Order and appointment records: 7 years (for accounting and legal purposes)
Marketing records: until you withdraw consent or unsubscribe
Enquiry forms: typically 12 months after your last contact with us
When data is no longer required, it will be securely deleted or anonymised. -
Your Data Protection Rights
Under the UK GDPR, you have the following rights:
Right of access – to request a copy of the personal data we hold about you
Right to rectification – to correct inaccuracies in your data
Right to erasure – to request deletion of your data (in certain cases)
Right to restrict processing – to limit how your data is used
Right to data portability – to request your data in a reusable format
Right to object – to object to certain uses, such as marketing
Right to withdraw consent – where we rely on consent to process your data
To exercise any of these rights, please contact us at hello@riversbridal.com.
If you are not satisfied with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://www.ico.org.uk
Telephone: 0303 123 1113 -
Data Security
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. These include secure servers, limited access, and encrypted payment processing.
However, please note that no online system is completely secure. You share information with us at your own -
Updates to This Policy
We may update this Privacy Policy from time to time to reflect legal or operational changes. Any updates will be posted on our website with the revised “Last Updated” date. We encourage you to review this Policy regularly to stay informed. -
Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact us at:
River’s Bridal
51b High Street
Billericay, Essex
CM12 9AX
📞 (01277) 417745